Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject.
Transmedia text is story told over multiple platforms in many formats. It is a single narrative that may incorporate experiences in reading text, gaming, viewing, listening, responding, and creating content. Transmedia storytelling is designed to enhance the readers experience by full sensory immersion in the narrative.
Transmedia storytelling is the technique of unfolding a story across multiple media platforms, “with each new text making a distinctive and valuable contribution to the whole.” [11] This is often done, for instance, by extending the story of a film in a computer game or TV series.
Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.
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The Definition Of Transmedia | The Future Of Learning ...
Transmedia: a narrative that extends beyond multiple media forms that also plays to the strength those forms; may or may not be interactive. The term media has traditionally been used as a label for mainstream news outlets.
Transmedial texts and serialized narratives. 2011 (English) In: Transformative Works and Cultures, ISSN 1941-2258, E-ISSN 1941-2258, Vol. 8 Article in journal (Refereed) Published Place, publisher, year, edition, pages Organization for Transformative Works , 2011.
A transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life.
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“Art as Text. Narratological, Semiotic and Transmedial ...
Bernard Vecchione (France) investigated ritual music (the motet) as a complex text, a mixed discourse regime which forms a poetic hypertext in an intermedial way. Semiotic approaches to narrative and transmediality were represented by Jean- François Bordron, (France), Peeter Torop (Estonia) and Katalin Kroó (Hungary).
