Transmedia Storytelling: Building Worlds For and With Fans
That is the base from where Transmedia Storytelling can be built, and REI seems to be moving towards it with ideas like the REI 1440 Project, the REI Members Stories YouTube videos. They also have a presence in Facebook, Twitter, Pinterest, Instagram, and all their IRL events (i.e.: Learn at REI and Travel with REI).
DA: 83 PA: 33 MOZ Rank: 51