Great Examples of Multiplatform Storytelling - Echo ...
It goes by many names: transmedia storytelling, transmedia narrative, cross-media seriality, and multiplatform storytelling. But what exactly is ‘it’? And why does it matter? At ECHO, we most often use the term multiplatform storytelling to describe the general technique of telling a story using several formats and/or platforms, ideally with some involvement by audience or end […]
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