Keyword Analysis & Research: opportunities definition sales

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Frequently Asked Questions

What is the difference between leads and prospects?

The single biggest difference between prospects and leads is their engagement; leads are characterized by one way communication, while prospects are characterized by two way communication. A lead has reached out to a company – through a form or sign-up – and provided their information.

What is an opportunity in Salesforce?

A standard stage in Salesforce that refers to the status of an opportunity. An opportunity is typically set to “closed won” status when a deal is closed and the associated account is now a customer.

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