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Official website. Festival Foods is a privately owned company operating stores throughout Wisconsin. It was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family.What is a festival food?
A food festival is an event that features a variety of foods, which are usually available for tasting or purchase. The food highlighted at one of these festivals may be a specific ingredient — such as a vegetable or meat — or a style of cooking.