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Nike: The swoosh. Nike's "swoosh" is one of the most famous symbols out there, but its beginnings weren't so grandiose. Apple: The bite. Apple's logo has survived major changes at the company, including periods of abject commercial failure in the 1990s and the world-beating success of recent years. Woolmark: The swirl. ... Starbucks: The mermaid. ... More items...What are logos used for in writing?
The term logos is used to refer to the use of logic and reasoning in crafting a piece of persuasive writing or rhetoric. Building a logical case can take time and effort, but understanding logos and being able to make effective logical appeals can elevate your writing and help engage your reader.