Keyword Analysis & Research: logos examples ad

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What is logos advertising?

Advertisers use logos by convincing an audience of their argument using facts, logic or reason. Logos is when we use cold arguments - like data, statistics, or common sense - to convince people of something, rather than trying to appeal to an audience's emotions.

What does logos appeal to?

Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.

What is an example of a logo?

Nike: The swoosh. Nike's "swoosh" is one of the most famous symbols out there, but its beginnings weren't so grandiose. Apple: The bite. Apple's logo has survived major changes at the company, including periods of abject commercial failure in the 1990s and the world-beating success of recent years. Woolmark: The swirl. ... Starbucks: The mermaid. ... More items...

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