Keyword Analysis & Research: justine sacco landed

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Who is Justine Sacco and what did she tweet?

At 10:19 a.m. ET on Friday, Justine Sacco, a PR director at InterActiveCorp (IAC), posted this tweet shortly before an 11-hour flight from London to Cape Town, South Africa. She had only about 200 followers, but someone emailed it to Valleywag editor Sam Biddle, who told BuzzFeed.

What happened to Sacco on the plane?

Sacco boarded the plane. It was an 11-hour flight, so she slept. When the plane landed in Cape Town and was taxiing on the runway, she turned on her phone. Right away, she got a text from someone she hadn’t spoken to since high school: “I’m so sorry to see what’s happening.” Sacco looked at it, baffled.

What is has Justine landed yet?

As Sacco’s flight traversed the length of Africa, a hashtag began to trend worldwide: #HasJustineLandedYet. “Seriously. I just want to go home to go to bed, but everyone at the bar is SO into #HasJustineLandedYet. Can’t look away.

Did Justine Sacco wear Sunnies as a disguise at Cape Town International?

“Yup,” he wrote, “@JustineSacco HAS in fact landed at Cape Town International. She’s decided to wear sunnies as a disguise.” By the time Sacco had touched down, tens of thousands of angry tweets had been sent in response to her joke.

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