Quick Answer. The primary role of marketing is to attract, retain and grow revenue from a company's targeted customers. In carrying out this role, marketing departments perform product and market research, prepare and package solutions, communicate brand value to the marketplace, and monitor ongoing customer relationships.What are some examples of business markets?
Examples include office furniture, corporate accounting services and conference and exhibit supplies. Many business-to-business markets have some overlap with consumer and service markets, for example, a cleaning company may provide both residential and commercial services.What does a marketing strategy provide for a business?
A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides.