Digital In-Store Engagement: Media or Merchandising
Mar 22, 2021 · President of Meteora Group Peter Moustakerski. Top consumer-goods retailers, such as Walmart, Target, Kroger and Walgreens, have been building state-of-the-art media businesses powered by unique access to consumers’ purchase data. These investments have primarily focused on digital media, such as online display, targeted email and mobile apps.
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