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Digital marketing is an umbrella term of marketing which consists of different types of marketing tools and techniques. Digital marketing uses digital channels such as search engine optimization, social media platforms, and email marketing and marketing through mobile apps is also digital marketing technique.What is the difference between social media and digital marketing?
The difference between digital marketing and social media is that social media is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign.What are the main aspects of digital marketing?
Digital marketing agency Hennessey Digital highlights the top two benefits of digital marketing as: Building a professional, user-friendly website. Creating engaging content for your website and blog. While both of these activities can involve SEO optimization, they focus on the user, not search engines. This underlines a very important point.What is digital marketing and its advantages?
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.