Brand Awareness: Why a Digital-First Approach Is Essential ...
https://digitalmarketinginstitute.com/blog/brand-awareness-why-a-digital-first-approach-is-essential
Everybody has heard that first impressions last a lifetime, and the simple fact is that in the modern age, a brand’s opportunity to make a good first impression is happening in the digital sphere. This is because Americans spend more than 12 hours each day interacting with media devices, including television, radio, internet, desktop and laptop computers, and connected devices.
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