Keyword Analysis & Research: customer retainment rate

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What is customer retention rate?

Customer retention rate is how well a company keeps its paying customers over a period of time. Peter Drucker once said the purpose of a business is to make and keep a customer.

What is the retention rate for the given period?

For example, if you start the given period with 200 customers and lose 20 customers but gained 40 customers, at the end of the period you have 220 customers. 220-40 = 180. 180/200 = 0.9, and 0.9 x 100 = 90. The retention rate for the given period was 90%.

What is Zappos’ customer retention rate?

This has resulted in Zappos’ unheard-of customer retention rate of nearly 75%.1 When calculating your retention rate, you evaluate the number of customers that remain at the end of the time period in review, compared to the number of customers that were present at the beginning of the period.

What are the Customer Retention metrics that matter?

The customer retention metrics that matter 1 Repeat customer rate#N#Repeat customer rate is the backbone of customer retention. It measures the percentage of... 2 Purchase frequency#N#Purchase frequency shows you how often customers are coming back to buy from your store. This is... 3 Average Order Value More ...

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