The main goal of concept art is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start.What does Conceptual Art mean?
Conceptual art is art for which the idea (or concept) behind the work is more important than the finished art object. It emerged as an art movement in the 1960s and the term usually refers to art made from the mid-1960s to the mid-1970s.What is an example of conceptual art?
One of the famous examples of Conceptual Arts is ‘Portrait of Iris Clert’ by Robert Rauschenberg, which is a telegram sent to the Galerie Iris Clert. Another one is ‘Fountain’ by Marcel Duchamp, which is a ready-made urinal.