Ethos, Pathos, Logos, Kairos: The Modes of Persuasion and ...
Ethos, pathos, logos, and kairos all stem from rhetoric—that is, speaking and writing effectively. You might find the concepts in courses on rhetoric, psychology, English, or in just about any other field! The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals.
DA: 71 PA: 23 MOZ Rank: 68