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The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by which to market the business. A marketing plan generally covers the business one year at a time, though it is an ever-evolving document that changes as industry circumstances merit.What to include in the marketing section of a business plan?
The marketing plan section of the business plan explains how you're going to get your customers to buy your products and/or services. The marketing plan, then, will include sections detailing your: Products and/or Services and your Unique Selling Proposition. Pricing Strategy.