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The marketing plan describes the products and services of the business, identifies the customers and creates a strategy by which to market the business. A marketing plan generally covers the business one year at a time, though it is an ever-evolving document that changes as industry circumstances merit.What is a sample marketing plan?
A Sample Marketing Plan. As you are writing your marketing plan, it can be useful to have a sample marketing plan to use as an example for ideas and strategies. Of course, every business is different, and it is important to make sure you customize your marketing plan for your business.