Athleta: History and Brand Profile - BMB
https://brandmarketingblog.com/articles/good-branding/athleta/
Oct 22, 2018 · As Athleta celebrates its 20th anniversary, the company looks to the future. The sales environment for garments is changing more quickly than ever. Hill City, an activewear brand concentrating on men, was announced by Gap this September with Noah Palmer at the helm. The company is entirely separate from Athleta but is an odd mirror image.
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