Keyword Analysis & Research: athleta logo


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What is the message of Athleta?

They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008.

What is the Athleta brand?

Athleta began as a catalog brand that used models which were reflective of all ages, ethnicities, and body types. This inclusiveness helps to encourage a wide variety of women to get active: “We inspire her to keep living this full, healthy, active, rich life, no matter what her body type is, no matter her age,” says Nancy Green.

When was Athleta founded?

Athleta was founded in 1998 to meet the unique needs of athletic women. Today, Athleta operates more than 200 stores in the United States and Canada. Athleta was founded in 1998 to meet the unique needs of athletic women.

Who is the CEO of Athleta?

Nancy Green, CEO of Athleta. Athleta’s brand promise is that clothing by Athleta will allow women to feel comfortable while active. The brand promise is reflected in their products, message and choice of models. Wearing their product is comfortable, and their message of “The Power of She” helps women to feel confident in their pursuit of athletics.


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