Keyword Analysis & Research: arena sportswear


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What is Arena swimwear?

Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer.

What is arenarena?

Arena is a brand of competitive swimwear created in 1973 at Adidas AG Herzogenaurach, Bavaria, Germany.

Is arenarena owned by Adidas?

Arena is a brand of competitive swimwear created in 1973 at Adidas AG Herzogenaurach, Bavaria, Germany. Sold by Adidas to Descente Ltd. in 1990, the brand now represents two unrelated product lines.

Where are Arena shoes made?

The company is currently headquartered in Tolentino, Italy. In 1990, Arena was sold by Adidas to Japanese corporation Descente Ltd., which still commercialises its products.


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